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New website and new brand identity

The launch of our website is complete. We are now presenting ourselves with a clearly defined, contemporary brand image. What originally began as a website relaunch developed into a comprehensive reorientation of our brand, positioning and communication.


Together with the PSV NEO agency in Siegen, we first identified the key factors that make the busch+müller brand so exciting and then developed a communication strategy specifically tailored to our target group. The aim was to clearly highlight our technological expertise, innovative strength and passion for cycling in a way that sets us apart from the competition.
The new corporate design was unveiled to the public for the first time at Eurobike in June: powerful, independent and with an unmistakable tone that ensures high recognition. The new website consistently continues this approach. It showcases busch+müller's market-defining originals as well as the high relevance of the products in the everyday lives of all cyclists.
Under the new slogan ‘Visibly better on the road’, bumm.de impressively conveys what busch+müller stands for: well-designed lighting and mirror solutions that take visibility, safety and riding comfort to a new level – and thus a brand promise that goes far beyond pure technology.

 

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