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ZIV General Meeting 2026: Guido Müller elected to the Executive Committee

At the annual general meeting of the trade association ZIV – The Bicycle Industry, held on 17 April 2026 in Hamburg, landmark decisions were taken for the German bicycle industry.

For Busch & Müller KG, the focus of the board elections was on a change in personnel at the top of the association: our Managing Director, Guido Müller, who has been a member of the ZIV board for many years, was newly elected by the assembly to the ZIV Executive Committee. There, together with Bernhard Lange and Volker Thiemann, he forms the association’s leadership trio.
“The bicycle industry is of enormous importance as a guarantor of long-term value creation. I look forward to helping shape the association’s strategic direction on the Executive Committee during these exciting times,” said Guido Müller.
Another key outcome of the meeting was the unanimous mandate to prepare for the merger with the “Zukunft Fahrrad” association in 2027. The aim is to pool expertise and represent the interests of the bicycle industry with a united voice in future.
We congratulate all the elected board members and look forward with confidence to our future collaboration.
Image credit: ZIV – The Bicycle Industry